Search Engine Optimisation (SEO)

What is search engine optimisation?

Search engine optimisation is the term used to describe the techniques that can aid the chances of a website acheiving high search engine results positions. On-pages examples of such techniques include making changes to the title, meta tags, and copy. Optimisation methods external to the website include building backlinks from sites of a related content theme and using relevant anchor text. Because it is a little bit of a mouthful, search engine optimisation is often abbreviated to SEO.

What SEO services does Starsol offer?

SEO Review

Because we manually code of all the websites we create, the HTML source of our complete website service clients is always very clean and search engine friendly. However, if your website has been developed by someone other than ourselves, we can conduct an SEO review of your site. In the results of this review, we will explain what parts of your content are not search engine readable and why, whether search engine robots can crawl your navigation structure, and other ways in which you could increase your chances of being ranked higher in the major engines for your target keywords. Our prices for undertaking such a review start at £150 plus VAT for a small site.

Incoming Link Acquisition Strategies

One of the main factors the major search engines use when determining how well your site should rank for a search term is how well it is linked to from other websites. This isn't simply about sheer volume either: the content theme, the anchor text, the weight (this value in Google is known as PageRank) and many other variables are taken into account. Starsol offer budget-tailored link building strategies to gain suitable links from carefully selected and relevant sources that will not only help the extent to which search engines see your site as an authority, but may even directly generate new business.

On-Site Search Engine Optimisation

As you would expect, the actual content of your website is a huge part of what search engines use to work out how highly you should rank for a specific keyword. If your business sells blue jumpers, but the term isn't actually mentioned anywhere in the search engine readable parts of your website, then the chances if a potential customer makes a search with it as your keyword, they won't be finding your site on the first page of the results. Starsol can optimise the title, meta information, headings and content of the pages of your website to make it easier for search engines to understand exactly what it is you are offering.

Sitemap Generation

For our existing clients, we can use our specialist knowledge of your website to generate what is known as a site map, which will contain all pages of your site that you would benefit from being indexed by search engines. Not only will having such a sitemap help search engine robots find all pages of your site, it may also be an aid to any real humans looking for a certain page.